Aarhus has been designated as the European Capital of Culture 2017. The city’s identity and arts and culture will therefore be pivotal in the coming years in Aarhus. The preparation requires long-term planning, substantial investment and the involvement of the entire city.
European Capital of Culture (ECOC) was initiated in 1985, and since then more than 40 cities have hosted the project. All of them have experienced a number of positive short as well as long-term effects: Improvements to the cultural infrastructure, an enhanced image and brand, a permanent increase in the number of international visitors as well as increased local audiences for culture.