Audience Development in the Cultural Sector: interview with Jonathan Goodacre

Struggling to retain your audience? Wondering how to bring people back or how to reach new segments? In the constantly changing European cultural landscape, audience development is becoming increasingly important.

Jonathan Goodacre, from UK-based The Audience Agency, discussed this with Patrick Kwasi from our Austrian member IG Kultur in the context of the Make it Happen training programme offered by FULCRUM.

FULCRUM: Skills Development for Future-proof Socio-cultural Centres is an EU-co-funded Erasmus+ project designed for the workers and volunteers of socio-cultural centres.