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Museu Terra

Museu Terra

Tarragona, Spain

Museu Terra was founded by the Carulla Foundation in a small town of the Costa Daurada. Originally created to preserve and disseminate the legacy of the Mediterranean rural world, it underwent a process of modernization in 2009 and broadened its aim to become a central actor in the international field of culture, rural life and sustainable development. Today,  cultural and artistic education for sustainable development is the core focus of the museum's strategic plan.

We organise yearly events on this topic: the international museum day, a festival for education and sustainability, concerts in our performance hall, workshops for amateurs with artists, etc. From an ethnological perspective, the museum investigates how tangible and intangible heritage can inspire specific educational strategies to achieve sustainability challenges. It preserves a large collection of tools and objects related to food growing  (olives, wine and wheat) and life in rural villages, as well as an important archive of photography, oral history, and documents about natural health, food and celebration in rural life. The collection also includes artistic works, such as mural paintings and sculptures, related to agriculture, traditional professions and trades, lifestyle and culture in rural areas. A central axis of the project is the ecological orchard and ethnobotanical garden. The temporary exhibitions, and activities organised in the museum touch on key issues, such as plastic pollution, water resources management, clean energy, sustainable transport, circular economy and traditional jobs and trades, forest management, or reflect on other topics related to sustainability, such as gender equality or migration.


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  • Socio-cultural activities and cultural mediation
  • Artistic production/promotion
  • Community and civic activities
  • Art education and/or other educational activities
  • Event management
  • Research/data collection
  • Information/awareness-raising
  • Networking

Artistic disciplines

  • Development of alternative art practices
  • Painting/drawing
  • Photography

Topics covered

  • Interculturality and migration
  • Intergenerational relations and ageing
  • Disabilities and inclusion
  • Participation and audience engagement
  • Tangible cultural heritage
  • Intangible cultural heritage
  • Climate change and environment
  • Cultural rights
  • Tourism